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Homeware / E-commerce

MorrowGoods

A store where the objects do the selling.

morrowgoods.com
Morrow Goods homepage: serif wordmark, hero product photography and a product grid with prices
Morrow Goods product page on mobile

The shop flow

Hover or tap a step
morrowgoods.com
Morrow Goods homepage with a new arrivals product grid
Homepage — new arrivals grid
Morrow Goods homepage shown full width
Shop — full width
Crop of the Morrow Goods product page: title, price and add to bag button
Add to bag
Crop of the Morrow Goods cart drawer with line items and subtotal
Cart drawer
Morrow Goods product photography used across the store
Image system
Built by HoD
01Store design
02Product UX
03Cart & checkout
04Development
Designed to deliver

The goalTurn readers into buyers, with a short path from story to checkout.

  • Built to convert browsers

    Discover, product and cart are three short steps with nothing in the way.

  • Designed to lift basket value

    Considered product storytelling and pairing make the second item feel obvious.

  • Made to reduce drop-off

    A fast, calm checkout keeps the momentum from product page to payment.

Like what you see?
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  • 1 day

    Reply to every enquiry

  • ~2 wk

    Typical turnaround

  • 100%

    You own the site

  • 1:1

    Direct with the designer

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